Throughout my career, I have established a reputation as a transformational creative leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all aspects of brand creative direction, naming, strategy, verbal and visual identity, from championing traditional and digital media solutions, leading analysis initiatives, identifying creative opportunities, maximizing revenues and market reach, plus harnessing team strengths to improve brand-wide performance.
I am a vision-driven, goal-focused Creative Director with a proven history of innovation and achievement. My professional career began assisting Michael Hilfiger, and later managing the Art Direction department for CFDA winner Devi Kroel, and finally for Ralph Lauren. I have been designing since 2016 under my own agency PROP À GANDA NEW YORK for clients in various fields; including but not limited to numerous start-ups, and corporations such as Elizabeth Arden, Laird+Partners, Airbnb, PepsiCo, Sur La Table, Martha Stewart, and Novo Nordisk.